Episode 14 - Matthew J Cote, Cannabis Marketing/Branding Expert

In this episode Brandon interviews Matthew J Cote, cannabis branding expert and founder of TechnoVerde. Matt has built visionary brand strategy campaigns for Bhang Chocolates, Auntie Dolores, Vapir Vaporizers, and Steep Hill Labs. Brandon and Matt discuss a wide range of topics, including how packaging can tell a brand’s story, the rise of social media in cannabis, and his personal experience pitching his parents on the benefits of cannabis.